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MAËLYS is one of the fastest-growing e-commerce brands worldwide. As a Marketing Designer at MAËLYS, I played a crucial role in creating visually captivating and engaging marketing campaigns that contribueted to the brand growths, 300% per year. Our team optimized email layouts and visuals through user-centered design and A/B testing, resulting in a 100% higher engagement rate and improved user experience. By creating visually captivating templates that maintained the brand's aesthetic, I achieved a 150% increase in click-through rates and enhanced brand recognition. Additionally, our compelling designs and persuasive copy contributed to a remarkable 100% increase in conversion rates, driving the success of MAËLYS email marketing campaigns Role in the project: Marketing & UI Designer