Laline X Oren Fisher

Laline's collaboration with Israeli artist Oren Fisher brought together two contrasting yet complementary worlds. Laline, known for its feminine and soft brand identity, joined forces with Oren, whose hand writing indentify with vibrant colors and street style. As we embarked on creating a summer collection, our goal was to capture the essence of freedom and joy. Oren's distinctive handiwork became the foundation of the collaboration. His drawings beautifully reflected the Israeli summer, while celebrating the concepts of grooming, pampering, femininity, and empowering women. Infused with humor and playfulness, Oren's art guided us in meticulously crafting the collection's products, incorporating carefully selected colors, shapes, and compositions. The result was a personal and lively collection that truly resonated with our audience. Role in the project: Head of Design