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As a Marketing Designer at MAËLYS, I played a pivotal role in creating visually captivating and engaging sponsored marketing campaigns, including highly successful Facebook ad campaigns, that propelled the brand's extraordinary 300% annual growth. Our team's meticulous optimization of email layouts and visuals, employing user-centered design and A/B testing, led to a remarkable 100% higher engagement rate and an enhanced user experience across diverse marketing channels. By crafting visually mesmerizing templates that maintained the brand's distinctive aesthetic, we achieved an impressive 200% surge in click-through rates and bolstered brand recognition specifically within our sponsored Facebook campaigns. Furthermore, our captivating designs and persuasive copy contributed to an astounding 200% boost in conversion rates Role in the project: Marketing & UI Designer