Valentines Collection 2022
Our design process for the Valentine's Collection drew inspiration from the iconic 1950s Americana aesthetic and the sweet atmosphere of the holiday. The color palette was influenced by the delightful hues of ice cream, incorporating shades of strawberry, vanilla, banana, and a touch of vibrant red. To infuse a nostalgic touch, we collaborated with illustrator and tattoo artist, Hofit Shimon, whose intricate illustrations added a whimsical and retro charm to our collection. Role in the project: Head of Design